Coastal Grandma Style: Your Ultimate Starter Pack to Embrace the Aesthetic

Coastal grandma style has been around for years, but when the coastal grandmother aesthetic was coined by Lex Nicoleta in 2022, I finally felt understood.

Do I love J.Crew? Check. I even worked at their headquarters for four whole years. Are my comfort movies directed by Nancy Meyers? Obviously. I dream of the house in The Holiday on a regular basis. Is my wardrobe all things neutral, linen, and something Diane Keaton would wear in Something’s Gotta Give? Why, yes.

coastal grandma style

And most importantly – do I actually live on the coast in a charming beach town? YES. I’m quite literally looking at the water sitting on a blue and white toile tufted chair as I write this.

Even if you don’t live in your own version of a Nancy Meyers movie, as a self-identifying coastal grandma myself (albeit a 30 something), I’m going to share the the quintessential coastal grandma style starter pack with core principles for how to incorporate this aesthetic into your life.

So as your coastal grandma spirit guide, let’s dive right in.

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What is Coastal Grandma Style?

The coastal grandma style formula is channeling the essence of leading ladies in Nancy Meyers’ movies, infusing a dash of Ina Garten’s culinary finesse, adding a pinch of Martha Stewart’s homemaking expertise, and placing it all within the backdrop of a coastal New England town with a shingle house adorned by hydrangeas.

Let’s take some time to paint the image.

She has fresh flowers in her kitchen, a beige-on-beige layered living room, and a closet that screams quiet luxury. There’s wicker and rattan furniture, pops of chinoiserie, and a lush garden out back.

hydrangea path - COASTAL GRANDMA STYLE

She loves to cook with fresh ingredients (from her garden), always has a fabulous tablescape when entertaining, and has classic style pieces in her closet she’s had for years. This includes multiple pairs of linen pants she wears to the local farmer’s market.

So, coastal grandma style can only be defined as a laid-back yet luxury lifestyle that permeates through home decor, fashion, cooking, and entertaining.

It is an all around effortless, simple, and clean way of life, not merely a trend.

Embracing the Coastal Grandmother Aesthetic

Let’s walk through the top products for your home, wardrobe, and hosting needs to help evoke the charm of a coastal grandma style life – no matter your age or where you live.

The Coastal Grandma Style Starter Pack

LINEN BUTTON DOWN SHIRT

A linen button down shirt is the base piece of the coastal grandma aesthetic wardrobe. This one comes in white, light blue, or neutral beige – grab all three to build out your everyday effortless wardrobe.

THE COASTAL GRANDMA GUIDEBOOK

Nancy Meyers writes this book’s foreword and outlines the fresh, classic aesthetic. This best-selling book is for the lovers of the blue and white forever lifestyle. Interior designer Mark D. Sikes is the expert. It’s not only an informative read with chintz inspiration, but is full of simple and classic spaces that would be coastal grandma approved.

SCALLOP LIVING ROOM RUG

This scallop rug will effortlessly serve as the base of a coastal grandma’s living room. It has all of the elements of this coastal aesthetic – scallops, stripes, and the rich jute texture. Obviously it’s simple, but beyond charming.

CABLE KNIT SET

This aesthetic set is another staple for the coastal grandma. It’s chic, cream, and soft – undoubtedly three elements that make up the feel of the lifestyle. The mixed knit fabric and matching bottoms of this two piece set are effortless. Pair it with other woven accessories – like a straw hat and the look would be easily pulled together.

NEEDLEPOINT

This quintessential and textbook coastal grandmother hobby is easy to learn. She brings her needlepoint down to the beach or sits on her porch and stitches the afternoon away. Start with a kit as a beginner, but this hydrangea canvas is all things coastal grandmother aesthetic.

FRENCH BASKET TOTE

A french basket tote is a necessary woven accessory. Consider bringing it to the farmer’s market, shopping around town, or to carry all items down to the beach. The classic leather straps add a layer of dimension any coastal grandma would appreciate.

WOVEN WRAPPED PITCHER

This woven-wrapped glass pitcher looks straight out of Ina Garten’s kitchen. She would definitely be using it to pour a glass of fresh-squeezed lemonade for Jeffrey and guests during an outdoor summer brunch. It also looks gorgeous with any dining room tablescape.

LATTICE THROW BLANKET

Any room in a coastal grandma’s house would have several throw blankets. Whether it’s a bedroom, office, or living room – there would definitely be chic throw blankets collected over the years. This blanket has a classic lattice diamond design with fringe. So, cozy up with it and a book or bring it to the beach to sit on as you drink your morning coffee.

COASTAL BLUE PILLOWS

The ultimate color palette for the coastal grandmother aesthetic is coastal light blue and rich warm whites. This Serena and Lily pillow cover has satin stitch embroidery and adds subtle texture to coastal decor.

HYACINTH STOOL

This woven x hyacinth stool bench is easily used in a charming foyer, as extra seating in a living room, or with a bathroom vanity. Obviously the texture and full wrapping are so timeless and would be used frequently in any coastal home.

TUFTED STRIPE BED

Striped upholstered furniture is without a doubt coastal grandma approved. Imagine this bed in a charming coastal home’s primary bedroom. It’s classic, chic, and high-quality. Definitely a piece that would surely be inherited by her coastal granddaughter.

WOVEN SUN HAT

Sun protection is something a coastal grandma cares about. She has multiple woven straw sun hats to fold up and easily carry in her tote for all of her outdoor activities.

BRASS SALT AND PEPPER MILLS

Any coastal grandma loves to whip up a fresh recipe in her kitchen. These elegant brass salt and pepper mills are charming, timeless, and would be found in Meryl Streep’s kitchen in It’s Complicated.

HOBNAIL DRINKING GLASSES

Whether you use them everyday or for entertaining, these detailed hobnail drinking glasses are aesthetic and add visual interest. Display them on open shelving in a kitchen or on a bar cart. A coastal grandma would also mix and match colors for subtle pops in her coastal kitchen. These are from Martha Stewart’s homeware line – a coastal grandmother aesthetic style icon.

WICKER CANDLE SET

Having hostess gifts on hand is unquestionably necessary for coastal grandmothers. This wicker candle set is an easy gift to wrap and share with friends hosting fabulous outdoor parties.

MACKENZIE-CHILDS KETTLE

For the tea lovers, this classic and timeless MacKenzie-Childs kettle is perfect to bring warmth into a coastal kitchen. A coastal grandma style lover also appreciates a cup of tea.

SCALLOPED BASKET SET

In any coastal grandma’s living room there is undoubtedly a set of baskets next to the comfiest couch. This scalloped basket set can store your plush throw blankets. The texture and design are very grandmillennial and timeless.

THE PERFECT ROBE

A charming robe to wear every morning is essential for the coastal grandma style starter pack. This hotel robe from Hill House Home checks all of the boxes – blue and white, lush terrycloth, and oh so chic.

EMBROIDERED PILLOWS

Embroidery elevates any textile. This Serena and Lily pillow comes in an array of coastal grandma approved colorways.

TORTOISE SUNGLASSES

A timeless style staple for the classic style lover. The oval shape of these tortoise sunglasses is vintage and elegant. Sure to endure trends and a coastal grandma style essential building block for all outfits.

Nancy Meyers Aesthetic

Nancy Meyers and the Nancy Meyers Aesthetic is what created coastal grandma style.

The leading ladies in Meyers movies inspired the archetype of who a coastal grandmother is.

For more classic, neutral aesthetic finds inspired by Nancy Meyers Style, check out this post.

This post was all about coastal grandma style

The coastal grandma is not only a connoisseur of aesthetic pieces to adorn her home, but also the practitioner of a clean, simple, and effortless way of living.

The classic coastal grandma style lover celebrates the simple pleasures found in fresh ingredients, classic wardrobe pieces, and decorating well-curated spaces. She also loves grandmillennial style home decor and a home-cooked meal.

I hope with using this starter pack that you now also understand this aesthetic and can use it to build out your home and overall life.

blue hydrangea flowers - coastal grandma style

In embracing coastal grandma style you can expect to live a cleaner life. Not only one that goes beyond the visual, but also one that creates a harmonious symphony of aesthetics and a genuine reflection of one’s preferences.

So thank you, Lex Nicoleta, for naming this charming lifestyle. Obviously as someone who unabashedly embraces the coastal grandmother aesthetic, I love the recognition of a lifestyle that mirrors my own way of living – even as a 30 something.


Thank you for following me down Charm Lane – a grandmillennial blog. For daily classic coastal grandmillennial style content follow @charmlane on Instagram.

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